What to expect at AFI Fashion Week Joburg 2021 from October 28 to 30
Themed ‘Be you, Be Truly African’, the hybrid experience celebrates all multifaceted expressions of being African in a globalised world
Themed “Be you, be truly African”, this year’s hybrid showcase of African fashion by African Fashion International takes place from October 28 to 30 2021 at the recently launched Alto 234 — Africa’s highest urban bar on the 41st floor of the Leonardo building in Sandton, with magnificent views of Joburg.
Hurry! Seats are limited.
AFI is renowned for hosting world-class fashion and lifestyle experiences, and guests can expect an expressive blend of fashion, cuisine, cocktails, live music and a 360-degree view of the city of Joburg.
In-person and virtual guests can Shop the Runway with House of Nala, featuring curated offerings from pan-African ready-to-wear and luxury brands. The Shop the Runway Experience will travel to Durban and Cape Town, making African luxury fashion more accessible.
Emerging and established designers will showcase their latest collections, with a mission to reimagine lifestyles for our new ways of being.
The final showcase is presented by David Tlale on Saturday, October 30.
AFI Fastrack is the national graduate fashion platform offered by African Fashion International. This developmental platform provides emerging designers with a marketing opportunity, showcasing a capsule collection at AFI fashion events with full production infrastructure.
An annual selection of five to 12 finalists are paired with an established designer mentor as they compete in a three-episode reality TV series.
The winner is awarded the title of Young Designer of the Year, start-up capital to invest in their business and a retail opportunity with AFI’s e-commerce platform and House of Nala Concept Store.
The young emerging designers on the AFI Fastrack programme will showcase their final collections on day two of fashion week.
PlatAfrica is again partnering with AFI, to showcase this year’s finalists’ pieces as part of 2021 Joburg Fashion Week 2021. The winners in the student/apprentice and professional categories, as well as the popular People’s Choice Award, will be announced during the virtual showcase event on October 29.
This article was paid for by AFI.