STEWARD MASELA | Tourism SA missed a chance to get us a global deal

Partnership with a seasoned sponsorship marketing agency necessary

Last week’s press conference by Tourism SA over the controversial Tottenham Hotspur proposed sponsorship deal took me back to World Cup 1998 in France.

At that tournament, Bafana Bafana’s Pierre Issa not only scored two own goals, but missed our only clearcut opportunity and conceded a penalty...

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