Mindful of the help he has received along the way, his biggest passion is giving back. In fact, Magubane had hopes of becoming a social worker when he was young.
He trains aspirational baristas for free. He is also open to mentoring young people who visit his establishments.
"I will spend time and I will mentor that person step by step," he told Sowetan.
People have offered to buy into his business but the 35-year-old refused. He felt that having a board to answer to would limit his ability to give back and erase his imprint.
"I said it's not for sale because I wanted to grow something that is started in South Africa and able to be managed by myself."
He revealed that he was currently not making any money because he's re-investing everything he makes into the business. He has plans of franchising.
"I'm not making money, I'm building a brand."
You can find his products at selected Pick n Pay, Food Lovers Market and Spar grocers.