The theme revolves around infertility, and the disputes and difficulties families encounter in the process, with the mother going to the older brother saying "your younger brother cannot bear children, I want you to go and impregnate the wife".
Considering the juggernauts that are Generations,Uzalo,Isibaya and The Queen, e.tv was smart enough to settle on the 9.30pm slot. If the strategy succeeds, it will be an extension of the drama overload on SABC1 and Mzansi Magic.
Comments e.tv's Ziyanda Mngomezulu, head of local content: "We are sure viewers from all walks of life in South Africa will enjoy and relate to Imbewu."
Mzansi Magic's Nondumiso Mabece said the new production augured well for the industry and the viewers.
Dichaba Phalatse, SABC TV network marketing manager, said they didn't take any new productions for granted.
"Local drama has grown and SABC1 is still number one," Phalatse said.
Ndlovu concluded: "We are excited. It's a milestone - a new direction in television. We are serious about television in Durban. We are here to stay."