Mhlabane shares 4 tips on how to have a full value chain for a poultry business

Siyabonga Mhlabane founder of Alfred Daisy Poultry.
Siyabonga Mhlabane founder of Alfred Daisy Poultry.
Image: Supplied.

Mafikeng chicken farmer Siyabonga Mhlabane (26) has gone beyond the average chicken farming enterprise by raising, slaughtering, processing and packaging his own chicken products.

Mhlabane spotted a gap in Mafikeng’s poultry industry while studying agriculture at North West University.

Siyabonga Mhlabane has gone beyond the average chicken farming enterprise by raising, slaughtering, processing and packaging his own chicken products.

“I fell in love with poultry and chose poultry science as a module. That’s when I began to understand the potential that the industry has and the production shortages that South Africa faces,” he explained.

South Africans consume more chicken than the country produces, which ensures that Mhlabane has a market for his chicken.

Mhlabane chose to enter into the full value chain so that he could maximise his business potential.

He explained that the major suppliers provide the best quality chickens to major food outlets and the lesser quality chickens then go to retail stores, where consumers shop.

Mhlabane wants to fill the void and ensure that consumers get the best chicken meat in the market.

He raises his own chickens, before sending them to a local abattoir to be slaughtered, processed and packaged under his brand, Alfred Daisy Poultry.

The farm, which processes 3 000 grain-fed chickens a month, sells to fast food outlets, supermarkets, restaurants and members of the community.

Mhlabane wants to grow his business so that he can open his own abattoir and supply bigger markets.

“Studying modules such as agri-business propelled me to start my own business in 2018,” said Mhlabane.

When he first started the business, he used to slaughter manually for his clients.

He also said that he started his business with 100 chicks, after receiving a R7 000 loan from his mother who was also a chicken farmer.

He then received additional funding of R50 000 from the National Youth Development Agency.

-This article was originally published in the GCIS Vuk'uzenzele.

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