S Mag

New Orbit gum ad puts a humorous spin on life post lockdown

Get your ‘zing’ back with Orbit gum

Here’s to seizing the moment and living life to the fullest.
Here’s to seizing the moment and living life to the fullest.
Image: Supplied/Orbit

For the past 18 months South Africans have been fantasising about life post lockdown, and now that the country is fully engaged in the vaccination programme, it seems within our grasp. We are finally entering a space where we can start seeing the light at the end of the tunnel and get motivated to immerse ourselves into living our best lives yet.

This ad depicts the moment when lockdown comes to an end, in a humorous, exaggerated way that gives South Africans a much-needed boost of hope, that (responsible) socialising is indeed on the horizon.

Excitement for a return to normality is shown in various scenarios, including a man who resembles a caveman eyeing out a pack of Orbit when it’s announced over the radio that it’s time to see people again; a woman rising from a mountain of old pizza boxes; a toilet paper hoarder peeking out sceptically from behind his door; and people running like their lives depend on it to finally embrace one another in open air.

Watch the ad below:

The ad shows Orbit’s ability to give us that “zing” and confidence needed for when it’s time to finally emerge from lockdown. The idea was to give a sense of excitement after a dark period, and that Orbit can help make you feel fresh and ready, no matter the situation.

Andi Wright, marketing director at Mars, says, “The advert aims to boost the mood of those watching it and bring back that energy most of us left behind in 2019. Gum instantly makes you feel fresh, and after 18 months of limited interactions, fresh is what we want to feel.”

Here’s to seizing the moment and living life to the fullest.

Andi Wright, marketing director at Mars, says the ad aims to boost the mood of its audience and bring back the energy most of us left behind in 2019.
Andi Wright, marketing director at Mars, says the ad aims to boost the mood of its audience and bring back the energy most of us left behind in 2019.
Image: Supplied/Orbit

This article was paid for by Orbit.