Paint the nation yellow

TENS of thousands of us took to the streets on Wednesday, June 9, to show our unwavering support for Bafana Bafana. We waved our flags, we celebrated our team and we pledged our support.

TENS of thousands of us took to the streets on Wednesday, June 9, to show our unwavering support for Bafana Bafana. We waved our flags, we celebrated our team and we pledged our support.

Last Friday, we took on Mexico and we drew. Unfortunately, Uruguay beat us last week. Nevertheless, we have a proud history of defying the odds and uniting as a nation to ensure our heroes do not stand alone. We celebrated when we won the bid to host the World Cup six years ago. We donned our Bafana jerseys every Friday for months.

We became masters of the vuvuzela, kuduzela and makarapas. It is vital for us to continue with the momentum and the positivity. It is up to us to continue our support for our national team. Sport is about winning and losing - but more importantly it's about continuing to unite our nation and keeping the spirit alive. Let's continue to bottle the positive energy. The World Cup is not solely about Bafana Bafana but also about our country.

Whether we make it to round two or not, we must support our boys. Let's turn "Football Friday" into "Football Tuesday".

Every South African should wear their yellow shirt as we take on France. This will again show the world that we are not only united, but committed to leaving a legacy.

Bafana will treasure the support the country has shown.

Primedia, Southern Sun and the International Marketing Council (Brand SA) say: paint every corner of the country yellow today. Spread the message. Whatever the outcome, we will always be proudly Bafana Bafana!

As Primedia CEO Kuben Pillay says: "I will be yellow for the rest of my life."

Yusuf Abramjee,

Head of news and current affairs: Primedia Broadcasting

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