Lesson in branding

PROMINENT German educationist and author Nikolaus Eberl is in Polokwane today to talk about the benefits of the 2010 World Cup.

PROMINENT German educationist and author Nikolaus Eberl is in Polokwane today to talk about the benefits of the 2010 World Cup.

Kedi Mobotja, Limpopo Black Business 2010 Forum chairman, said the event will form part of Capricorn municipality mayor Motalane Monakedi's budget dinner.

Eberl wrote the bestselling book Brand Ovation: How Germany won the World Cup of Nation Branding, and the sequel The Hero's Journey: Building a Nation of World Champions.

Eberl's study on Germany's branding success story in the 2006 Fifa World Cup was featured by Carte Blanche and he is engaged in internal branding for the 2010 Fifa World Cup.

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