When time is prime

Your article last week revealed latest statistics that Generations was the number one soapie in this country. I think you actually meant the most-watched soapie, not necessarily number one.

Your article last week revealed latest statistics that Generations was the number one soapie in this country. I think you actually meant the most-watched soapie, not necessarily number one.

In our country, there is a big difference between the most-watched and favourite. Generations is simply the most-watched, because it has an unfair advantage over all other local soapies. First, it goes on air at 8pm on weekdays, and none of the other soapies go on air at this prime time slot. Weekdays are generally time for most families to watch television, because there is little else to do. People have just returned from work and school, and probably having supper. Obviously a television set will be switched on regardless of what is being broadcast.

At 9pm most people prepare for the next day and some generally go to sleep. Between 4pm and 6pm, most South Africans are either on their way back from work or still finishing off other daily responsibilities. The majority are actually listening to 3pm - 6pm popular radio shows. By the time most people sit in front of television sets, it's usually between 7pm and 8pm and that's traditionally a slot for the news.

In the South African context, the English news goes live at 7pm as do vernacular bulletins. So, 8pm is actually the prime time slot where the majority of the country is just relaxing and watching anything that is live on TV.

Soapies like Scandal!, Isidingo and 7de Laan have already missed out by the time television viewers get to relax.

Sello Molekwa

Soshanguve, Tshwane

X