b usinesses must be focused

Businesses must attempt to predict changes in consumer demand, especially in recessionary conditions, a report by the Bureau of Market Research of Unisa shows.

Businesses must attempt to predict changes in consumer demand, especially in recessionary conditions, a report by the Bureau of Market Research of Unisa shows.

The report, compiled by Professors Carel van Aardt and André Ligthelm, released yesterday, said predictions of consumer demand was paramount in ensuring business profitability and sustainability. - Sapa

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