FOR several months now I have noticed a disturbing trend in your newspaper.

The trend continues on many issues but particularly on this person called Khanyi Mbau.

As a Sowetan reader I feel that you are consistently underestimating my intelligence with your priority treatment of this woman. Maybe Sowetan needs to revisit its reader profiling and decide on its target market.

I cannot understand why you decided to run the Khanyi Mbau story on your front page when there is no story to begin with.

I don't see why you should inform us, early on a weekday working morning, that Khanyi Mbau's sugar daddy has dumped her.

The timing of this gossip article is terrible! This is either really poor journalism or poor editorial decision-making.

On page two you run a story the headline of which should have been the one on the front page - the miracle operation doctors performed to put a baby's heart back into its rightful place in her chest.

For some time now I have detected a Sunday gossip element in Sowetan. You define your readers as middle-class, upwardly mobile black people, among other things.

If this sort of story is what you feed upwardly mobile people, then I understand why the newspaper's content is confusing at times. This type of story is absolutely empty. Sowetan is confusing celebrity-Sunday gossip with news and information.

Please stop treating us like uninformed and uneducated blacks whose definition of information is celebrity gossip.

This newspaper is slowly becoming an insult to many of us.

Sello Molekwa, Gauteng