SA IN LINK-UP WITH AUSSIE

PHUMELELA Gold Enterprises, a joint venture between South African horse racing and tote betting operators Phumelela and Gold Circle, has entered into a long-term partnership with Australian-based Tabcorp and its racing broadcaster Sky Channel.

PHUMELELA Gold Enterprises, a joint venture between South African horse racing and tote betting operators Phumelela and Gold Circle, has entered into a long-term partnership with Australian-based Tabcorp and its racing broadcaster Sky Channel.

The partnership provides for the reciprocal expansion of the broadcast of racing and the commingling of tote pools between the two countries.

Rian du Plessis, Phumelela Group chief executive, said: "The partnership with Tabcorp is of strategic importance and we are delighted to have renewed the existing agreements between us.

"Of particular importance, however, is the addition of reciprocal commingling which should materially increase our respective pool sizes and the attraction of betting into these pools."

The official signing ceremony took place last Saturday at Greyville at the Vodacom Durban July meeting.

Key beneficiaries from this long-term arrangement will be the South African and Australian racing industries, PGE, Tabcorp and the many punters who currently enjoy racing from both countries.

The agreement will enable PGE to expand its already high quality and diversified product offering to South African horse racing fans, which currently includes races from the UK daily, as well as selected racing from countries such as Dubai, France, Hong Kong, Ireland, Singapore and the US.

In the next few months, and subject to final regulatory approval, TAB clients in South Africa will be able to bet directly into a range of Victorian TAB pools in Australia.

Similarly, Tabcorp customers through SuperTAB will be able to wager directly into South African tote pools.

Commingling between the two countries will enhance the appeal of the applicable tote pools. As is standard practice, the rules of the host country will apply to all bets in commingled pools.

Phumelela Gold Enterprises is managed by JSE-listed Phumelela and owns the domestic and international broadcast and information rights to South African horse racing.

PGE also sets fixtures for all South African racecourses and owns and manages Tellytrack, South Africa's domestic horse racing TV channel.

PGE has acquired the worldwide betting-related broadcast rights to 30 of the UK's 60 race courses (the racing UK rights), including 10 of the 12 "super" tracks from Racing UK (RUK).

PGE, in partnership with Racing UK and the UK Tote (Totesport), offers a daily racing-betting package to the global market on South African-based TV channel Racing International, which is beamed via satellite across six continents.

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