Buyers go back to car dealers

Phuti Mpyane

Phuti Mpyane

There is a definite boost in morale in the dealer world.

There's a significant cheer on the faces of sales executives and it could be that despite the negative stats in car buying, buyers are steadily returning to dealer floors, enquiring about this and that, showing an interest in cars and many more going through the motions of purchasing a vehicle.

Regardless of one's feeling about the National Credit Act, it has been a life- saving bitter pill, and the powers-that-be deserve a pat on the back for that.

However, there is a flip side to every coin. There are still too many dealers who don't seem to grasp that change is needed to survive in these depressing times; transformation of not only business systems but past perspectives.

I came across a report saying that this week a day will be set aside for "Take a boy child to work" campaign.

My plea is that the automotive sector should be actively involved. There's a serious shortage of technicians and to an extent, at dealer level where the merry-go-round of young black men moving to new dealerships every month needs to be addressed, and this day could be a launching pad for solutions.

If you breed great sales reps you breed business growth, employment opportunities and sound industries.

Our weekly specials continue and potential car buyers should look up the deals we published over the past few weeks, as many of the offers still apply this week.

These include the trucks from Hino in Midrand and Jozi; the Red Tag specials across all GM dealers; the R80000 off the Dodge Nitros from CJD Centurion, and many more.

This week we start with the German brand BMW.

The head office in Midrand is running interesting "special offers" on new BMWs across its dealer networks.

The company says customers can expect to pay fixed low interest on an agreed term ranging between 24 months and 48 months, plus its famous prime minus 3 percent on new cars, and prime minus 5 percent on pre-owned units.

For those with a more real world budget, McCarthy Call-a-Car is offering a pimped-up Toyota Yaris T1 3-door with a radio, mags, and smash-'n-grab protection for R94995.

Potential buyers from Gezina, Pretoria North , Centurion and Boksburg will benefit from this deal.

McCarthy Menlyn, Pretoria, has slashed off about R52000 on a new Isuzu KB Double cab.