African dolls to enhance pride

Victor Mecoamere

Victor Mecoamere

How do you nurture a sense of cultural identity in your child without alienating the Bratz and Barbie dolls that have affected the lives of most races across the globe?

Concerned Molemo Kgomo yearned for a beautiful, pride-filling black African doll to be among her child's toy and memory box items.

So, in 2003, she bit the bullet, so to speak, and imported a dark-hued doll for her newborn baby.

Later, she saw an opportunity for a product that would develop a sense of pride and a sense of self-worth in being an African.

She is selling the dolls, mostly at functions where black women gather in numbers. The venture took off in 2005.

The dolls are manufactured overseas. Two women's groups make the clothing and beadwork, proudly showing off the different black African cultures of South Africa, namely Zulu, Sotho, Tswana, Venda, Xhosa, Ndebele, Tsonga, Pedi and Swazi.

l Starting this week, one reader a week stands a chance of winning a unique cultural doll.

This week we are giving a Zulu doll, so all you need to do is SMS Zulu Doll to 41834. Each SMS costs R2.

Winners will be contacted by telephone.

Watch out next week for the Sotho doll giveaway in Sowetan's Parenting Corner.