The HP Experience store in Sandton City opened in April and is the first concept retail store of its kind in the world.

The HP Experience store in Sandton City opened in April and is the first concept retail store of its kind in the world.

Operated and owned by Digital Planet, it sells HP's entire portfolio of consumer offerings - from personal computing to imaging and printing products.

"The store is organised around experiences and solutions, not products," said Neil Watson, director and co-founder of Digital Planet.

"We want to provide consumers with an opportunity to interact with the latest HP technology."

The HP Experience consists of various digital lifestyle zones; including a Guru Bar, where trained HP experts provide consumers with in-depth information, assistance and education as part of their shopping experience.

This month the HP Experience store will be launching three exclusive products that will be available to the South African market for the first time, based around the alluring notions of style, magic and sexiness.

The HP Artist Edition Notebook PC (MTV Notebook) falls into the style category. It is described as a notebook with the soul of an artist.

It was designed to delight the senses and make a statement with its beauty, blazing PC performance and features. The Artist Edition Notebook PC was chosen from hundreds of entries in the HP and MTV "Take Action. Make Art" global design competition.

The competition challenged creative people from around the world to create graphics for a special edition HP notebook PC.

The VoodooPC is the best choice when it comes to gaming, and falls into the magic category.

It combines raw power and sophisticated style into a machine without parallel.

The Voodoo legend began with a small but tightly-knit band of technology mavericks who shared a common vision to create the most powerful, personalised and authentic PC experience possible.

For the ultimate in sexiness, the next-generation touchscreen technology offers easy access to your digital life and gives you instant access to information and entertainment.

The sleek new HP Touchsmart PC is a new design that combines a "22" or "25,5" diagonal hi-def wide-screen with a powerful energy efficient Intel Core 2 Duo Processor in one integrated design.

Watson says: "We are very excited to offer consumers these three revolutionary and sexy products.

"The MTV Notebook, HP Voodoo PC and the HP Touchscreen PC are exclusively available at the HP Experience Store in Sandton City. We are the only supplier in South Africa to offer these amazing products and other serious technology tools and toys."