Cell C to upgrade its mobile data offering

Tiisetso Motsoeneng

Tiisetso Motsoeneng

Telecoms firm Cell C is the process of reviewing its mobile data strategy, with an announcement expected by year end, its chief executive Jeffery Hedberg on Friday.

"We're reviewing our mobile data strategy. I can't say much right now but we'll make an announcement about next generation data products by year end," said Hedberg.

Cell C currently serves its mobile data customers by its GPRS/EDGE network, which promises speeds of up to 244kb/s.

Hedberg, who earlier this year dismissed 3G network as a "hype" that does not offer any return on investment, said Cell C was not in the business to sell "latest technology products", but was looking at the "profitability" of the network.

"We're very pleased with our GPRS and EDGE network at the moment," said Hedberg.

Cell C is the only local operator that does not use 3G.

Dubbed the poor cousin to local operators MTN Group and Vodacom, Cell C failed to turn profit for seven years since its inception in 2001, only cracking open the champagne in the 2007 financial year.

For the six months to June, total revenue has increased by R590million, a rise of 17percent. Cell C has also recorded a strong improvement in opera- ting profit of 36percent. - I-Net Bridge