50 Cent sues over name use

50 Cent has taken Taco Bell to court over claims the US fast food firm used his name in an advertising campaign without his permission.

50 Cent has taken Taco Bell to court over claims the US fast food firm used his name in an advertising campaign without his permission.

In a lawsuit filed in Manhattan federal court on Wednesday, the rapper, real name Curtis Jackson, accused the chain of "diluting the value of his good name" by using it in conjunction with its 79-89-99 Cent Why Pay More campaign, thereby fooling customers into thinking he had endorsed the franchise.

A representative for Yum! Brands, which operates Taco Bell, was unavailable for comment at the time of going to press. - Wenn

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