Unique ways to rev up sales

Phuti Mpyane

Phuti Mpyane

Every month the National Association of Automobile Manufacturers of South Africa announces figures of new vehicles sales.

Officially 36331 units were sold last month , 11,4percent higher than the number of cars sold in February .

McCarthy Motors' Brand Pretorius says approval rates for credit applications also show an improvement.

Much has happened this week and here's a quick wrap-up of news, starting with Wesbank and Jaguar/Land Rover.

The bank will now be the company's exclusive finance partner after Ford disposed of the British luxury brands to Tata Motors, effectively severing ties with Ford Credit.

Now, one always advocates that past ways of doing things are fast coming to a dead end.

Last weekend a unique car sales event was organised by the crew of Loxion Motorshow. Dealers exhibited cars at Kyalami Raceway and for a nominal fee visitors could test drive cars on the track.

And if you commute in the greater Joburg area, you surely must have seen the new Mini cabriolet billboards. What's special about a big advert on a pole, you may well ask?

Well, consider this one in Tembisa - a township nogal; that says Izokushaya nge pholas or one in Woodmead that readsUzowuzwa Umoya. A big thumbs up to Mini for innovative, new age marketing.

Getting straight into our main business, the current "apply now and pay later" incentive is reaching new ground.

The Midrand Multi-Franchise dealer selling Kia, Ssangyong, Tata, and Daihatsu has an offer for buyers to pay their first in instalment next year. Kia dealerships have an enticing R90000 off demo Pro_cee'd hatchbacks.

If you are looking for luxury wheels, look thoroughly as t he costs involved are high .

Audi dealers are offering buyers monthly instalments of under R6000 for an A6 with no deposit on a 72-month payback period.