S Mag

Treasure trove loading: H&M Home to open first stand-alone store in SA

You’ll find fashion-forward décor and accessories for every room at this inspiring new interiors and lifestyle destination in Sandton City

Take inspiration from the beauty of the ocean and decorate your spaces, indoors and out, with pieces from H&M Home's Blue Island collection this summer.
Take inspiration from the beauty of the ocean and decorate your spaces, indoors and out, with pieces from H&M Home's Blue Island collection this summer.
Image: Supplied/H&M SA

By merging modern design and quality with sustainability and affordable prices, H&M Home enables interior lovers across the world to create a personal and modern space; a place to feel at home — and soon the brand will have a dedicated home of its own in SA, too.

Yes, that’s right decoristas: it’s time to start counting down the days, because Mzansi’s first stand-alone H&M Home store will open its doors in Sandton City, Joburg, on November 24.

This inspiring 488m2 interior and lifestyle destination will offer a dynamic shopping experience with a high level of customer service, the latest trends and exciting collaborations, promises Caroline Nelson, country manager of H&M SA.

Capture the tranquil feel of a calm azure sea with this gorgeous bed linen from H&M Home's Blue Island collection.
Capture the tranquil feel of a calm azure sea with this gorgeous bed linen from H&M Home's Blue Island collection.
Image: Supplied/H&M SA
Sculptural ceramics are one of the highlights of H&M Home's Blue Island collection.
Sculptural ceramics are one of the highlights of H&M Home's Blue Island collection.
Image: Supplied/H&M SA

From high-quality bed linen and timeless dinnerware, you’ll be spoilt for choice with fashion-forward décor and accessories for every room and style. So make a note in your diary to pop into the new H&M Home store (shop U94, Level 6) as soon as it opens.

And while you’re there, look out for the brand’s latest collection, Blue Island, which takes inspiration from the beauty of the ocean and features gorgeous homeware in shades of white, navy, aqua and azure.

Think sculptural ceramics that conjure up thoughts of coral, beautifully embellished cushion covers that’ll add a Mediterranean flair to your summer interiors, plus everything you need to create the chicest alfresco table settings.

Transport your lunch guests to the Greek isles with tableware from H&M Home's Blue Island collection.
Transport your lunch guests to the Greek isles with tableware from H&M Home's Blue Island collection.
Image: Supplied/H&M SA
H&M Home's Blue Island collection includes everything you need to create a stylish backdrop to enjoy a summer meal, indoors or out.
H&M Home's Blue Island collection includes everything you need to create a stylish backdrop to enjoy a summer meal, indoors or out.
Image: Supplied/H&M SA

This article was paid for by H&M SA.