Entrepreneur must always have tools of trade ready

IF YOU are an entrepreneur you never know when you might have a chance to give a presentation on your products or services.

For this reason it makes sense to have a "tool kit" of info stored in your head so you are not caught unawares. This is what you need to have in your tool kit:

• A summary of your company's positioning and services.

A few stories you can tell to illustrate particular points and features.

• Stock responses to typical objections. Formulate answers in the form of stories, which are easier to remember (both for you and your audience. -

Succeed Magazine, Succeed Magazine Publishing