THE World Cup in 2010 drove up the South African sports market to R18,5billion, an increase of 84,6%, according to PricewaterhouseCoopers' latest outlook for the global sports market from 2011 until 2015.
Vicki Myburg of PwC said the large jump reflected the economic impact of the 2010 World Cup in the middle of the year.
The World Cup also helped boost global sports revenues to R121,4 billion in 2010.
Sporting revenue in South Africa will decline by an average 5,9% to R13,6billion because of the impact of the 2010 World Cup revenues leaving the market in 2011, the PwC report said.
"Despite the ongoing troubling economic climate, the global sports industry continues to thrive with many major sporting events proving to be more popular than ever," she said.
The World Cup also helped boost global sports revenues to R121,4 billion in 2010.
She said the popularity of major events was supported by continuing improvements in broadcasting and technology, which allowed better quality coverage than seen before.
"At the same time, television companies, sports clubs, governing bodies and even the sports stars themselves, are embracing social media to engage with fans and deliver a greater intensity of experience," according to the PwC report that was released yesterday.
From 2011 until 2015, global sports revenues were expected to grow to R145,3billion at an annual compound growth rate of 3,7% despite a slight reduction in 2011 that reflects the usual post-World Cup dip, the report said.
This was due to an improved economy, a rebound in TV advertising, the continuing migration of sports to pay TV, and the return of financial services and car companies to sponsorship.
In contrast to the global trend, PwC's report - South African entertainment and media outlook 2011-2015 - shows that during this period, total sporting revenue in South Africa will decline by an average 5,9% to R13,6billion, due to the impact of the 2010 World Cup revenues leaving the market in 2011.
In South Africa, gate revenues rose 68,2% in 2010 to R6,6billion. Gate revenues at the 2010 World Cup were lower than expected because prices were reduced at the last minute to boost attendance and to provide all South African fans with an affordable opportunity to watch the games.
The event attracted 3,18million fans in total attendance - the third highest attendance for the World Cup behind the 3,6million who attended in the United States in 1994 and the 3,3 million in Germany during 2006.
Huge jump for SA sports revenue
THE World Cup in 2010 drove up the South African sports market to R18,5billion, an increase of 84,6%, according to PricewaterhouseCoopers' latest outlook for the global sports market from 2011 until 2015.
Vicki Myburg of PwC said the large jump reflected the economic impact of the 2010 World Cup in the middle of the year.
The World Cup also helped boost global sports revenues to R121,4 billion in 2010.
Sporting revenue in South Africa will decline by an average 5,9% to R13,6billion because of the impact of the 2010 World Cup revenues leaving the market in 2011, the PwC report said.
"Despite the ongoing troubling economic climate, the global sports industry continues to thrive with many major sporting events proving to be more popular than ever," she said.
The World Cup also helped boost global sports revenues to R121,4 billion in 2010.
She said the popularity of major events was supported by continuing improvements in broadcasting and technology, which allowed better quality coverage than seen before.
"At the same time, television companies, sports clubs, governing bodies and even the sports stars themselves, are embracing social media to engage with fans and deliver a greater intensity of experience," according to the PwC report that was released yesterday.
From 2011 until 2015, global sports revenues were expected to grow to R145,3billion at an annual compound growth rate of 3,7% despite a slight reduction in 2011 that reflects the usual post-World Cup dip, the report said.
This was due to an improved economy, a rebound in TV advertising, the continuing migration of sports to pay TV, and the return of financial services and car companies to sponsorship.
In contrast to the global trend, PwC's report - South African entertainment and media outlook 2011-2015 - shows that during this period, total sporting revenue in South Africa will decline by an average 5,9% to R13,6billion, due to the impact of the 2010 World Cup revenues leaving the market in 2011.
In South Africa, gate revenues rose 68,2% in 2010 to R6,6billion. Gate revenues at the 2010 World Cup were lower than expected because prices were reduced at the last minute to boost attendance and to provide all South African fans with an affordable opportunity to watch the games.
The event attracted 3,18million fans in total attendance - the third highest attendance for the World Cup behind the 3,6million who attended in the United States in 1994 and the 3,3 million in Germany during 2006.
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