MILLE, a sports apparel company, has partnered with Danone Nations Cup which is the largest youth football tournament for players between the ages of 10 and 12 in the world, sponsorship manager Chantel Ehlers announced yesterday.
"Danone is delighted with the new partnership," she said. Run under the auspices of the South African Schools Football Association (Safsa), the South African leg of the Danone Nations Cup includes more than 2500 schools from all corners of South Africa.
"Mille will support the South African teams with sports apparel as well as kit out the team, off the field of play, that will travel to Brazil later in the year to compete in the world finals," explained Ehlers.
"The Danone Nations Cup is 14 years old this year and it has gained credibility and legitimacy in the international world of football. It has Fifa's stamp of approval. To have Mille on board puts the tournament on a different level."
The local leg of the tournament has reached the provincial finals, with Roodepan Primary school from Kimberley, Northern Cape, and Siphumelele from Inanda, Pinetown, in KwaZulu-Natal, the first teams to qualify for the national finals that will take place in Reiger Park, Boksburg, on June 23.
Huge boost for school teams
MILLE, a sports apparel company, has partnered with Danone Nations Cup which is the largest youth football tournament for players between the ages of 10 and 12 in the world, sponsorship manager Chantel Ehlers announced yesterday.
"Danone is delighted with the new partnership," she said. Run under the auspices of the South African Schools Football Association (Safsa), the South African leg of the Danone Nations Cup includes more than 2500 schools from all corners of South Africa.
"Mille will support the South African teams with sports apparel as well as kit out the team, off the field of play, that will travel to Brazil later in the year to compete in the world finals," explained Ehlers.
"The Danone Nations Cup is 14 years old this year and it has gained credibility and legitimacy in the international world of football. It has Fifa's stamp of approval. To have Mille on board puts the tournament on a different level."
The local leg of the tournament has reached the provincial finals, with Roodepan Primary school from Kimberley, Northern Cape, and Siphumelele from Inanda, Pinetown, in KwaZulu-Natal, the first teams to qualify for the national finals that will take place in Reiger Park, Boksburg, on June 23.
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