MOTORISTS and pedestrians who happened to pass the iconic Nelson Mandela Bridge in Johannesburg on Tuesday night should be forgiven for thinking that people were belatedly celebrating the dawn of the new year.

But the firecrackers were part of the launch of the eagerly anticipated Nike Run Free: Run Jozi 10km race, which will be held on March 21 to commemorate Human Rights Day.

The announcement was made at a launch in Braamfontein overlooking the Nelson Mandela Bridge, as media, athletes, stakeholders and friends of the leading sports brand got a taste of what the race will offer.

The race will start at the Nelson Mandela Bridge at 7pm and sets off into the bustling streets of the CBD.

In acknowledging the importance of Human Rights Day, the runners will pass a number of landmarks paying homage to heritage. The finish line will welcome runners at the Mary Fitzgerald Square in Newtown, which will also host a celebratory chill zone with music and entertainment.

This inaugural race is part of the Nike We Run City 10K world series tour. More than 150000 runners from 15 cities across the world have already taken part in the series in their respective cities last year.

"The Nike Run Free: Run Jozi 10km race amplifies the sport experience for young and established runners by encouraging them to connect, motivate and inspire one another," said Nike South Africa brand director Anwar Jappie.

"We singled out Human Rights Day because of the significance it holds and more importantly, enabling our runners to celebrate their heritage, freedom and the right to take back the streets for the night."

The City of Joburg, who are partners in this event, have pledged their full backing for the initiative.