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FLOYD Mayweather Jnr's eagerly anticipated showdown with Juan Manuel Marquez on September 19 will be showcased live in about 170 theaters nationwide, promoters announced.
The fight at the MGM Grand in Las Vegas will also be aired on HBO pay-per-view.
Richard Shaefer of Golden Boy Promotions said on Manoday he'd been considering theatre feeds for several years, ever since a trip to the movies with his kids. Unaware that live boxing has a long history on the big screen, Shaefer's children asked him whether it was possible today.
"I always try to see ways we can expand the message in the sport of boxing and increase the distribution," Shaefer said during a conference call.
Mayweather (39-0, 25 KOs), considered one of the sport's pound-for-pound kings, will be fighting for the first time since ending a brief retirement. The flamboyant six-time world champion will be taking on a five-time champion in Marquez (50-4-1, 37 KOs), headlining a stacked card that includes two other title fights.
All of the televised undercard fights will also be shown in theaters.
The decision is part of a comprehensive marketing thrust that includes 30-second previews, much like film trailers, shown on about 1500 screens before the start of movies for the next several weeks. Tickets for the actual fight are expected to be about $15 (R.
The rise of pay-per-view coincided with the demise of boxing on the big screen, as fans began to watch high-profile fights in the comfort of their homes. - Sapa-AP