In another twist involving the public protector’s office‚ the Minister of Co-operative Governance an.
SOAPIES suck! Despite this majority of South Africans, in particular the youth, are in love and obsessed with soapies such as Rhythm City, Scandal and Generations. What role do these soapies play in our ongoing critical task of building a society envisaged in the Freedom Charter?
What are we, as the youth, doing in contesting the capitalist social life that is being implanted or transmitted to our people on a daily basis by the SABC and e.tv through soapies?
We need to vigorously respond to such questions, within the broader political frame of building a Freedom Charter-based society and ultimately a socialist society.
Even the Freedom Charter does not devote a single sentence to the transformation of the media. That in itself is alarming.
The Nationalist Party government and its ideologues made use of the media, particularly the SABC, to inject or transmit to society their racial and social-engineering message to the minds people.
It is undeniable that we live in a new epoch and terrain.
We need to use the media to bolster and reinforce the kind of society we are building.
Marxism teaches us that soapies are programmes created for the elites for their own enjoyment and amusement.
Their core function is that of reinforcing capitalist logic and morals which are necessary for the reproduction of a dog-eat-dog society.
This then helps to maintain the status quo which bolsters the dominance of the ruling class.
This means that soapies that are being flighted on our television screens on a daily basis are meant to defocus the working class and the poor youth from the primary struggle - the class struggle.
The ruling classes are using the SABC and e.tv as a communication tool to suppress and defocus the working class youth from their fundamental struggle and immediate demands.
Marx saw an analogy between ideas purported or transmitted via the media and the processes that typify its social order. Thus in the German Ideology he illustrates how the ruling class uses organs of class rule to buttress their hegemony.
The ideas of the ruling class are in every epoch the ruling ideas ... as they rule as a class and determine the extent and compass of an epoch.
It is self-evident that they do this in its whole range, hence among other things rule also as thinkers, as producers of ideas, and regulate the production and distribution of the ideas of their age: thus their ideas are the ruling ideas of the epoch.
One wonders if we did not have soapies would we have people like Khanyisile Mbau. Mbau is a classic depiction of the false world promoted by these soapies.
lCastro Ngobese is the spokesperson of the Young Communist League.