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KwaZulu-Natal Premier S'bu Ndebele has urged motorists to report road traffic offences during the festive season.
Ndebele was speaking at the anniversary of the province's 10th Asiphephe road safety programme in Dundee in northern KwaZulu-Natal yesterday.
The programme gave birth to the Arrive Alive campaign .
Ndebele said motorists should enforce a zero tolerance approach to traffic offences and ensure that those who endanger other people's lives face the full might of the law.
He said December officially heralds the start of the festive season.
"But for the department of transport and the law enforcement fraternity the long summer holiday lies ahead," Ndebele said.
"Schools will soon close down for the year and businesses are preparing to shut down. Everyone is gearing up to celebrate Christmas and the start of the New Year, and to relax and enjoy the holidays."
Ndebele said the department should get into top gear for the usual onslaught of holiday traffic.
"The influx of tourists into the province is always welcome but the annual trek to South Africa's holiday mecca means another spell of deaths on our roads," he said.
Ndebele said he was under no illusion that there would be road deaths this year.
"But we must ensure that fewer families endure the grief and trauma. Road safety is everybody's responsibility and we call on everyone to do their part and report offences," said Ndebele.
He said the Asiphephe programme had made significant progress in reducing the number of crashes, deaths and injuries.
"Like we said before and we say now, one death on our roads is one too many. Most road crashes are avoidable and road safety is no accident," he said.
Ndebele said the department's initiative was firmly rooted in the province.
"It is heartening that 10 years on these programmes are still going strong."
Ndebele urged people to report traffic offences on the Mpimpa Hotline on 086 221 10 10.