Neotel has launched its first consumer offering at a considerable discount from Telkom's offer.
The first of Neotel's consumer products is now available to parts of Johannesburg and Pretoria. The initial NeoConnect Prime bundle was introduced to employees of the company.
The NeoConnect Prime package has had customers since March as part of the commercial testing phase.
The pilot phase has been successfully completed and the first of the commercial bundles has now been made available by Neotel.
Initially, the company intends to address primarily those consumers who have already approached Neotel and have registered for the services during the pilot phase. However, a formal public announcement, with a wider range of bundle options, will be made in May.
Ajay Pandey Neotel chief executive said: "We picked up a number of pain points for consumers during this research process, including the issues relating to the perceived speed and capa- cities for Internet access, lack of voice quality and reliability, the complexity associated with obtaining and setting-up services and a lack of true value for the customer.
"We believe that we have addressed these points in the design of our offering to consumers," Pandey said.
The product handles a number of different tasks such as Internet access, voice and SMS over a single connection and service.
It provides customers with high speed Internet access and combines the best of fixed-line and mobile.
"A key differentiator in our product is its ease of use - it takes next to no time to install and start using the service," Pandey said.
Tshepo Tsele, Paperless Consulting director said: "Neotel needs to come into the market with an aggressive offering.
"While they don't have the high speeds that Vodacom and Telkom are offering on their wireless network, the new fibre optic network will bring higher speeds at an even lower cost once it is up and running," Tsele said.
This first bundle introduced by the company includes 1000 Neotel to Neotel voice minutes, 50 Neotel to Neotel SMS's, an email account and free Internet access up to 10 gigabytes of data for a monthly charge of R599. This price is inclusive of all monthly fees such as device charges and service rentals, as well as VAT.
Telkom still offers a DoBroadband 3GB package for R554, which was priced at R675 before this year's price adjustments.