Preparations leading towards the hosting of the successful 2010 Fifa Preliminary Draw by the KwaZulu-Natal government and the eThekwini municipality gained momentum yesterday with the official launch of the eThekwini's 2010 Composite logo.
The logo, approved and endorsed by Fifa, was first presented to the executive council in Durban where it was unanimously accepted before it was launched.
eThekwini mayor, Obed Mlaba, said the unveiling was well-timed, as it happened ahead of the preliminary draw, taking place on Sunday.
"The World Cup would bring to South Africa the biggest global single sporting event.
"The numbers are exhilarating with 30 billion television audiences, three million tickets sold and 360000 international arrivals and unlimited possibilities," said Mlaba.
Head of Strategic Projects and 2010 Programme, Julie-May Ellingson said the 2010 World Cup would afford Durban exposure to a global audience of over 30 billion.
"As a result of being chosen as the host city, Durban signed a host city agreement with Fifa and the Local Organising Committee. This has given us a 'right's holder' status, which provides a range of marketing rights and obligations.
The logo would give the city exposure to the global audience, tourists and potential investors which our budget could otherwise not afford," she said.
Meanwhile, some roads leading to the ICC and surrounding precincts have been closed.
Metro Police spokesman Senior Superintendent Thozamile Tyala said roads will remain closed long after the draw has been taken place.
"We are looking at the end of November, just to be on the safe side. We hope local people would bear with us.
"We are trying to make life as easy as possible for everyone, but at the same time ensuring that nothing happens before, during and after the draw," he said.
Tyala said they were expecting the influx of people in Durban over the weekend because of the derby between Orlando Pirates and Kaizer Chiefs, as well as cricket that would be played on Sunday.