South African soccer has developed into a powerful brand complemented by the country's superpower status on the continent.
This status has inevitably made us an attractive destination for foreign players.
Top multinational and local companies are lining up to sponsor the country's elite league, mainly because of its popularity. That the country made history by becoming the first in Africa to scoop the right to host the 2010 World Cup soccer finals has helped elevate local soccer's status to unprecedented levels.
All this underlines the Premier Soccer League's phenomenal success, as does the fact that the organisation will present its biggest cheque - a whopping R10million - in the near future.