FOR some people who can afford to, living an expensive lifestyle defines their social status and personal style.

Buying expensive designer clothes and the latest gadgets has become the norm. But is it really wise or necessary to spend thousands of rands on clothes and toys for your little one?

Some parents spend money buying luxury items for babies who can barely walk or talk yet or even begin to appreciate their value. There are some baby boutiques where one can buy cutting-edge luxury brands and gadgets for their bundle of joys costing exorbitant amounts.

Is buying from a baby boutique a new trend that parents should embrace - or just a waste of money?

Khosi Dlomo, the managing co-owner of exclusive baby shop Baby Nouveau located in Forest Hill Mall, Midrand, says baby boutiques are a growing trend among the middle class fuelled by parent's search of exclusive and quality items.

"Some parents find it appealing to see their babies in outfits that no other kid out there has, and that is what we provide. We are a high-end establishment, and specialise in exclusive and one-of-a-kind baby clothes for parents who are willing to go above and beyond for their kids and spend a little extra for it," Dlomo says.

Dlomo's store offers pieces such as cashmere rompers and imported designer labels from international fashion houses.

The only catch is that it all comes at quite a steep price.

"We have exclusive baby bibs that cost R250, we have an imported velour babygro that goes for R993,  and a whole lot of exclusive items that are suitable for baptism [and/or] birthday parties."

Dlomo says the most expensive item in the store is the "travel system" consisting of a high-end imported pram that costs R16000, while a carrycot and recliner can set parents back by R40000.

 To those who are sceptical about buying items from baby boutiques, Dlomo says it is not about spending senselessly on your child. "It's a lifestyle package. If you are willing to spend a lot on yourself for shoes and exclusive designer items, you should be willing to spend a little extra on your baby too."

Sowetan spoke to two mothers who had no qualms about spending a lot of money on their kids.

Riana Cowley, a 25-year-old store manager from Centurion, says that, for her, it's all about making her baby match her lifestyle.

"I've always opted for buying quality instead of quantity, so I've always spent a little extra on myself when shopping. I don't see why I can't do the same for my child. If you drive an expensive car, wear expensive shoes and exclusive items, you should be willing to do the same for your baby."

Cowley, who is expecting her first child, says she also likes the exclusivity of baby boutiques.

The most expensive item Cowley has bought is a pram that cost R16000, and, asked where she would draw the line for her child, Cowley says she ensures that she does not overdo it.

"I definitely weigh [up] how long they are going to use the item before investing in it."

Nonhlanhla Scele, a 39-year-old self-employed mother of two girls, says she can spend up to R30000 on clothes and gadgets for her children. 

"I do it to show love. It shows the value that I attach to my kids when I'm willing to spend so much for them. One shouldn't focus on the price really," she says.

Scele agrees that it is also part of her lifestyle. "I love classy items, I always have. I spend a lot for quality and exclusivity. And it's a matter of different strokes for different folks. If I can afford it, why not? People shouldn't judge."

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