ANYONE looking to expand their culinary horizons beyond steak, potatoes or spaghetti might find inspiration in new application software (app) that provides recipes based on what is already in the refrigerator.
Gojee, for iPad, iPhone and Android devices, aims to inspire food lovers by providing recipes that incorporate particular ingredients, rather than for an exact dish.
Lobster lovers can swipe through full-screen photos and recipes for dishes such as lobster carpaccio, butter-poached lobster with fresh tomatoes or lobster macaroni and cheese with truffles.
"Its biggest value is in a new way to cook something. Often the way a dish is prepared is what is unique," says Michael Lavalle, co-founder and CEO of New York City-based start-up Gojee.
The app aims to replicate the experience of being in a restaurant, where a diner might see a tantalising dish zoom by and decide that it is worth ordering.
"You didn't need to see 15 data points to have a hunch it was going to be good," Lavalle says.
The app is focused more on discovery than leading a cook to an exact dish. But the company is hoping that users will also tote the newly released mobile app along with them as a tool at the grocery store.
A shopper, for example, might see fresh salmon on sale, but perhaps also have some fresh cilantro at home. They could plug these two ingredients into the app and find recipes that incorporate them, such as a salmon curry or roasted salmon with pink peppercorn sauce and buy the extra ingredients they would need.
Gojee has fewer filters than other recipe services, but there is the option to filter out recipes that include particular ingredients, which Lavalle says is helpful for picky eaters or people with allergies.
"You can put in gluten-free or vegetarian and it restricts the recipes to those parameters," he explains.
The service includes more than 10000 recipes from about 300 food bloggers around the world. For cocktail lovers, there is also a separate drinks section.
But the app will not help people looking for variations on a dish because it was not developed with that focus.
"It's much more inspiration driven than utility driven," Lavalle says.
Gojee plans to expand to home decor, women's fashion and art.
"Our overarching goal is to define and carve out the mobile Web that's emotional, pleasurable and visual," Lavalle says.
A new way to cook
ANYONE looking to expand their culinary horizons beyond steak, potatoes or spaghetti might find inspiration in new application software (app) that provides recipes based on what is already in the refrigerator.
Gojee, for iPad, iPhone and Android devices, aims to inspire food lovers by providing recipes that incorporate particular ingredients, rather than for an exact dish.
Lobster lovers can swipe through full-screen photos and recipes for dishes such as lobster carpaccio, butter-poached lobster with fresh tomatoes or lobster macaroni and cheese with truffles.
"Its biggest value is in a new way to cook something. Often the way a dish is prepared is what is unique," says Michael Lavalle, co-founder and CEO of New York City-based start-up Gojee.
The app aims to replicate the experience of being in a restaurant, where a diner might see a tantalising dish zoom by and decide that it is worth ordering.
"You didn't need to see 15 data points to have a hunch it was going to be good," Lavalle says.
The app is focused more on discovery than leading a cook to an exact dish. But the company is hoping that users will also tote the newly released mobile app along with them as a tool at the grocery store.
A shopper, for example, might see fresh salmon on sale, but perhaps also have some fresh cilantro at home. They could plug these two ingredients into the app and find recipes that incorporate them, such as a salmon curry or roasted salmon with pink peppercorn sauce and buy the extra ingredients they would need.
Gojee has fewer filters than other recipe services, but there is the option to filter out recipes that include particular ingredients, which Lavalle says is helpful for picky eaters or people with allergies.
"You can put in gluten-free or vegetarian and it restricts the recipes to those parameters," he explains.
The service includes more than 10000 recipes from about 300 food bloggers around the world. For cocktail lovers, there is also a separate drinks section.
But the app will not help people looking for variations on a dish because it was not developed with that focus.
"It's much more inspiration driven than utility driven," Lavalle says.
Gojee plans to expand to home decor, women's fashion and art.
"Our overarching goal is to define and carve out the mobile Web that's emotional, pleasurable and visual," Lavalle says.
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