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DJ Sbu gives back to the community

By Dimakatso Motau | Nov 09, 2012 | COMMENTS [ 27 ]

SOME describe him as a street-smart hustler, others a grassroots marketer, and to some, he is known as one of the most eligible bachelors around.

That is how DJ Sbu - real name Sbusiso Leope - is viewed.

His Twitter biography describes him as a social entrepreneur, entertainer, globetrotter, speaker and tennis player.

The versatile DJ has been travelling the world in the last couple of months, to watch tennis matches live, as the game is his favourite sport.

Leope has always played tennis since he was eight and at one stage was a junior champion in the then Transvaal province.

Though his peers teased him by saying he played a "girl's sport", he proudly wore his tennis gear and carried his racket on the streets of his hometown Tembisa. This proved that whatever he puts his mind to, he has the determination to see it through.

This is one of Leope's traits, who has just released his seventh studio album Sound Revival 2, that has seen his brand grow from strength to strength.

"I mean I knew that I wanted to be successful and inspire people, but to be able to excel in music, television presenting, business, radio and also find time to give back to the community is amazing," Leope said in an interview with Sowetan.

"It took me a while to understand my sound, my target market, which is broad and includes the young and old. Now that I'm comfortable with my own sound, the hits keep coming and I'm grateful," he said.

This is evident in how the first single Qina off Sound Revival 2,featuring Generations actor Anga Makubelo, akaNaak Musiq, has been received. The single is currently receiving a lot of airplay.

Leope credits his career reinvention to his flexibility in adapting to new trends.

"My two albums the Y Lens 3 and 4(with licensed songs) did not do well, so I took a conscious decision to focus on creating original music, as fans related more with originality," he said.

He further explained that re-branding was one of the strategies that has worked for him.

The multifaceted entertainer has also mentored a few young people and is equally vocal about his education-based CSI projects.

One of his protégés is third-year logistics degree student Kutlwano Modise, 21, of the University of Johannesburg, from Katlehong.

"I don't know how my life would have turned out, had I not met Leope in 2009, while doing matric. He came to give a motivational talk at our school and spoke about bursary opportunities," Kutlwano told Sowetan.

"My single mother, who is on a salary of a part-time packer, could not afford to pay my university fees," said Kutlwano, who already has a job for next year.

He said Leope had stepped in and linked him with bursary opportunities.

Kutlwano's success story is a result of DJ Sbu's initiative that started seven years ago to offer motivational talks at previously disadvantaged schools. - motaud@sowetan.co.za

COMMENTS [ 27 ]

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hoy hoooooy.

Nov 09, 2012 11:40 | 0 replies

This guy fool us a bit with that mzekezeke thing....

Nov 09, 2012 1:58 | 0 replies

There is no one walking this planet who doesnt have skeletons in their closets or done things they are not proud of.
Whatever he has done, it was just business, nothing personal. Ask any success business person they will tell you that.

Well done Sbuda nja yaam...!!! EVERYDAY WE HUSTLING.....

Nov 09, 2012 1:59 | 0 replies

Mothata

ja you are right he is no longer a breakfast DJ

Nov 09, 2012 2:54 | 0 replies

Is he the guy that Terry Pheto said he's by far the worst mistake she's ever made in her life??..

Nov 09, 2012 2:57 | 0 replies

ho hoooooyiiiiiii sbuda loo , sanibonani emakhaya mangiqale ngokubulisa abantu abadala emakhaya.

Nov 09, 2012 3:2 | 0 replies

Time to put your trust in your friend..nxxxx hOYI HOYI..mara mfana meluzame, he must try to appreciate people. We know that you have good taste in fashion and life style but lie low and treat people the way you treated them before. eat sushi but eat it on a womans body.

Nov 09, 2012 3:16 | 0 replies

And some of you are continuing to hate......... Guys when are you going to give support and talk good about your brothers and sisters? if you hating so much, wena are you growing? This negativity is getting out of hands........ Haai Stop it bafowethu nabo Dade.........

Nov 12, 2012 3:32 | 0 replies

@CumFast

@ BlackAzzHell.....Raping.those are serious allegations...lol*************Reaping off*********
LLLLLOOOOOOLLLLLL

I like that dude.. He lawaiz looks clean, Is he still single!!

Nov 13, 2012 11:22 | 0 replies

hoiiii hoiiiiiiiiiiiiiiiiiiiiiiiiiii DJ SBU u r my mentor no mttr wt.......vele abantu ba zokhuluma mara kere wang tlatsa lav u 4 HU U R e fella moo.

Nov 14, 2012 1:29 | 0 replies

Has anyone from e mambisa benefited from Sbu?

Nov 15, 2012 8:25 | 0 replies