BP has cut more than a tenth of the workforce in its electric vehicle (EV) charging business and pulled out of several markets after a bet on rapid growth in commercial EV fleets didn't pay off, company sources said.
The changes at BP Pulse are part of CEO Murray Auchincloss's efforts to focus on the British company's most profitable segments as it battles investor doubts over its plan to shift away from oil and gas to low-carbon energy.
BP Pulse reduced the number of countries it operates in from 12 to four in recent months, focusing now on the US, Britain, Germany and China, where it expects the fastest growth in the EV market, BP told Reuters.
As a result, the division axed more than 100 jobs in recent months or more than 10% of its global workforce of 900, with many employees being moved into other divisions and only a handful leaving the company, the sources said.
BP did not comment on the exact numbers of jobs cut.
The move comes as carmakers across the world tighten their belts amid a slower than expected uptake of EVs. US EV pioneer Tesla will lay off more than 10% of its global workforce, an internal memo showed, as it grapples with falling sales and an intensifying price war.
EV charging, however, remains one of five key growth engines for BP which is betting on customers spending more time at its convenience sites while powering up their cars using fast chargers.
BP had more than 29,000 charging points globally at the end of 2023, compared with 22,000 a year earlier, it said in its annual report. It aims to have 100,000 points by 2030.
“Our EV ambitions have not changed,” BP said. The changes at BP Pulse are “a step towards ensuring we can execute our goals with greater precision and effectiveness”.
BP Pulse has also stepped away from several bets it made since launching its energy transition strategy under previous group CEO Bernard Looney in 2020.
BP initially expected commercial car fleets would be first and fastest to switch to EVs at scale but that did not pan out, in part because governments eased mandates for switching to EV vehicles, Auchincloss told analysts in February.
“We thought fleets would move first. But given recessionary pressures and some relief from governments, fleets have slowed down,” Auchincloss said.
BP last May also shut down its home EV charging business. The company now focuses mostly on fast charging hubs.
The company said it expects returns from its EV charging and convenience shops operations to exceed 15% and create $1.5bn (R28,45bn) in earnings before interest, taxes, depreciation and amortisation by 2025.
BP's EV charging arm cuts jobs, reduces global ambitions
Image: Supplied
BP has cut more than a tenth of the workforce in its electric vehicle (EV) charging business and pulled out of several markets after a bet on rapid growth in commercial EV fleets didn't pay off, company sources said.
The changes at BP Pulse are part of CEO Murray Auchincloss's efforts to focus on the British company's most profitable segments as it battles investor doubts over its plan to shift away from oil and gas to low-carbon energy.
BP Pulse reduced the number of countries it operates in from 12 to four in recent months, focusing now on the US, Britain, Germany and China, where it expects the fastest growth in the EV market, BP told Reuters.
As a result, the division axed more than 100 jobs in recent months or more than 10% of its global workforce of 900, with many employees being moved into other divisions and only a handful leaving the company, the sources said.
BP did not comment on the exact numbers of jobs cut.
The move comes as carmakers across the world tighten their belts amid a slower than expected uptake of EVs. US EV pioneer Tesla will lay off more than 10% of its global workforce, an internal memo showed, as it grapples with falling sales and an intensifying price war.
EV charging, however, remains one of five key growth engines for BP which is betting on customers spending more time at its convenience sites while powering up their cars using fast chargers.
BP had more than 29,000 charging points globally at the end of 2023, compared with 22,000 a year earlier, it said in its annual report. It aims to have 100,000 points by 2030.
“Our EV ambitions have not changed,” BP said. The changes at BP Pulse are “a step towards ensuring we can execute our goals with greater precision and effectiveness”.
BP Pulse has also stepped away from several bets it made since launching its energy transition strategy under previous group CEO Bernard Looney in 2020.
BP initially expected commercial car fleets would be first and fastest to switch to EVs at scale but that did not pan out, in part because governments eased mandates for switching to EV vehicles, Auchincloss told analysts in February.
“We thought fleets would move first. But given recessionary pressures and some relief from governments, fleets have slowed down,” Auchincloss said.
BP last May also shut down its home EV charging business. The company now focuses mostly on fast charging hubs.
The company said it expects returns from its EV charging and convenience shops operations to exceed 15% and create $1.5bn (R28,45bn) in earnings before interest, taxes, depreciation and amortisation by 2025.
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