Except it's not boring.
The main prize will see the duo, Maxwell Boko and Mmuso Potsane, jetting off to the London Fashion Week in February next year.
They will also be represented by The Fashion Agent for a year (valued at R11400), as well as get an opportunity to show a satellite collection as part of next year's New Talent Search.
This year's designers Kentse Masilo, MmusoMaxwell, Danielle Franklinck, Turner Studio, Ipikoko and I Just Am led with dresses and hugging pants.
The reaction from the audience members made it hard to believe that the items on the ramp were from emerging designers.
Masilo rocked the catwalk with her grey and black range which is suitable for a fashionable maternity look, cocktail and even work wear.
Masilo says that she was not only looking to win the competition, but to also give the audience a taste of how every woman can be stylish, no matter what phase in life she is in.
The baggy look is not going away anytime soon as Danielle Franklinck showed off how stylish palazzo pants will still be.
Her backless dresses, draped effortlessly in heavy fabrics, were also on point.
Fashion with
a Conscience
Sustainable fashion is the future - a front-and-centre sentiment held by high-end global fashion brands, designers and retailers alike.
Launched at SA Fashion Week, this year's Style by SA collection featured the work of 10 local fashion designers and collectives. Four were commissioned by Woolworths to produce pieces using sustainable fibres, the first collection of its kind in SAFW history.
Local fashion frontrunners Rich Mnisi, Thebe Magugu, Selfi and AKJP conceptualised and designed a range made from Better Cotton, sourced from the Southern African Development Community region, and underwent a dyeing process that uses only eco-friendly chemicals.
The capsule collection tapped into some of the season's key new directions, which includes blue and white striped shirting set off with striking accent hues of orange, cobalt and candy pink.
Joining The Better Cotton collection was the Glam and Resort collections, which together make up the complete Style by SA capsule.
"This year, we have taken four of the incredibly creative and dynamic fashion designers from the original capsule collection and added six more talented designers - Gert-Johan Coetzee, Cleo Droomer, Lukhanyo Mdingi, Sindiso Khumalo, Reggie Xaba (iFele) and Ephraim Molingoana (Ephymol) - to deliver three proudly South African ranges on the runway: The Glam capsule, The Resort capsule and a Woolworths first, The Better Cotton capsule," says Thateng Shimange, Woolworths general manager of Womensworld.
The retail store also created an immersive installation at SAFW, in the Sandton Rooftop.
Designed and produced with people and the planet in mind, the installation features Better Cotton Initiative (BCI) cotton sheeting accented with raw BCI cotton slivers, which will be donated to The Clothing Bank to help empower unemployed South African women.
From the indigenous water-wise plants to the scaffolding, each element of the activation space was carefully considered in terms of minimising waste, and ensuring the option of recycling or re-use in the supply chain.
They used 2800 tons of organic or sustainable cotton, and over 380 tons of fibre made from either recycled polyester produced from plastic bottles, or Forest Stewardship Council (FSC) approved Viscose.
They were recently ranked number 40 in Fortune magazine's third annual Change the World list - the only African company to make the grade - and has once again been selected as an index component of the Dow Jones Sustainability Indices.
Meanwhile, Gert-Johan Coetzee teamed up with The Bold and the Beautiful star Karla Mosley to promote literacy on the ramp.
She took to the runway in a spectacular gown from Coetzee's Autumn Winter 2018 collection and brought along her favourite children's books to lay on the runway, in support of the designer's initiative.
"Many South African children have little access to books, and battle to read with understanding," says Coetzee, who himself struggled with reading at school due to dyslexia.
"By teaching a child to read you give them the gift of imagination and you open doors to a world of other possibilities. That is why I have dedicated my new Autumn Winter 2018 collection to the promotion of childhood literacy.
All the books collected at Thursday's show will be donated to Shine Literacy, a nonprofit organisation that focuses on childhood literacy.
Diva Rules
The House Of Diva designs by Phiwase Nxumalo was by far the best show.
African print clothing is nothing new - as we have seen on social media Outfit Of The Day, socially known as #OOTD.
But Nxumalo took it up a notch. Her apparel is nothing like the stuff they sell at China stalls.
Her range of long maxi dresses and skirts celebrates various cultural prints.
Red and brown was the colour of the day.
The models showcased a refined kasi look and also potential traditional wedding dresses that brides can rock next Autumn or even Spring.
Also impressive is that her range caters for different body sizes and are wearable by all body types.
The show-stopper was her red opulent trench-coat effect for a traditional wedding or an intimate dinner date.
Simplicity is what defines these looks - as the models walked comfortably in their Converse shoes - but are in same take, the looks were breathless!
Striking designs at Fashion week
The past week was all about fashion as designers showcased their collections for the next winter season.
Fashionistas, socialites and entertainers showed up all dressed up at the SA Fashion Week - some looking impeccable and others ridiculous - at Sandton City's Rooftop.
They all came out to witness what designers have in mind for the new Autumn/Spring season this year.
Formalities kicked off with the Sunglass Hut New Talent Search 2017 show that featured collections from six upcoming designers.
The industry's newbies blew fashion lovers away with their commercial and aesthetically appealing designs.
The winners of the talent search were the MmusoMaxwell duo.
Their collection was workwear apparel that is formal yet eccentric, versatile and stylish, something any brave woman would dare to wear in the typical winter colours of purple, fawn black and beige.
'People will always complain' - David Tlale responds to reality show critics
Except it's not boring.
The main prize will see the duo, Maxwell Boko and Mmuso Potsane, jetting off to the London Fashion Week in February next year.
They will also be represented by The Fashion Agent for a year (valued at R11400), as well as get an opportunity to show a satellite collection as part of next year's New Talent Search.
This year's designers Kentse Masilo, MmusoMaxwell, Danielle Franklinck, Turner Studio, Ipikoko and I Just Am led with dresses and hugging pants.
The reaction from the audience members made it hard to believe that the items on the ramp were from emerging designers.
Masilo rocked the catwalk with her grey and black range which is suitable for a fashionable maternity look, cocktail and even work wear.
Masilo says that she was not only looking to win the competition, but to also give the audience a taste of how every woman can be stylish, no matter what phase in life she is in.
The baggy look is not going away anytime soon as Danielle Franklinck showed off how stylish palazzo pants will still be.
Her backless dresses, draped effortlessly in heavy fabrics, were also on point.
Fashion with
a Conscience
Sustainable fashion is the future - a front-and-centre sentiment held by high-end global fashion brands, designers and retailers alike.
Launched at SA Fashion Week, this year's Style by SA collection featured the work of 10 local fashion designers and collectives. Four were commissioned by Woolworths to produce pieces using sustainable fibres, the first collection of its kind in SAFW history.
Local fashion frontrunners Rich Mnisi, Thebe Magugu, Selfi and AKJP conceptualised and designed a range made from Better Cotton, sourced from the Southern African Development Community region, and underwent a dyeing process that uses only eco-friendly chemicals.
The capsule collection tapped into some of the season's key new directions, which includes blue and white striped shirting set off with striking accent hues of orange, cobalt and candy pink.
Joining The Better Cotton collection was the Glam and Resort collections, which together make up the complete Style by SA capsule.
"This year, we have taken four of the incredibly creative and dynamic fashion designers from the original capsule collection and added six more talented designers - Gert-Johan Coetzee, Cleo Droomer, Lukhanyo Mdingi, Sindiso Khumalo, Reggie Xaba (iFele) and Ephraim Molingoana (Ephymol) - to deliver three proudly South African ranges on the runway: The Glam capsule, The Resort capsule and a Woolworths first, The Better Cotton capsule," says Thateng Shimange, Woolworths general manager of Womensworld.
The retail store also created an immersive installation at SAFW, in the Sandton Rooftop.
Designed and produced with people and the planet in mind, the installation features Better Cotton Initiative (BCI) cotton sheeting accented with raw BCI cotton slivers, which will be donated to The Clothing Bank to help empower unemployed South African women.
From the indigenous water-wise plants to the scaffolding, each element of the activation space was carefully considered in terms of minimising waste, and ensuring the option of recycling or re-use in the supply chain.
They used 2800 tons of organic or sustainable cotton, and over 380 tons of fibre made from either recycled polyester produced from plastic bottles, or Forest Stewardship Council (FSC) approved Viscose.
They were recently ranked number 40 in Fortune magazine's third annual Change the World list - the only African company to make the grade - and has once again been selected as an index component of the Dow Jones Sustainability Indices.
Meanwhile, Gert-Johan Coetzee teamed up with The Bold and the Beautiful star Karla Mosley to promote literacy on the ramp.
She took to the runway in a spectacular gown from Coetzee's Autumn Winter 2018 collection and brought along her favourite children's books to lay on the runway, in support of the designer's initiative.
"Many South African children have little access to books, and battle to read with understanding," says Coetzee, who himself struggled with reading at school due to dyslexia.
"By teaching a child to read you give them the gift of imagination and you open doors to a world of other possibilities. That is why I have dedicated my new Autumn Winter 2018 collection to the promotion of childhood literacy.
All the books collected at Thursday's show will be donated to Shine Literacy, a nonprofit organisation that focuses on childhood literacy.
Diva Rules
The House Of Diva designs by Phiwase Nxumalo was by far the best show.
African print clothing is nothing new - as we have seen on social media Outfit Of The Day, socially known as #OOTD.
But Nxumalo took it up a notch. Her apparel is nothing like the stuff they sell at China stalls.
Her range of long maxi dresses and skirts celebrates various cultural prints.
Red and brown was the colour of the day.
The models showcased a refined kasi look and also potential traditional wedding dresses that brides can rock next Autumn or even Spring.
Also impressive is that her range caters for different body sizes and are wearable by all body types.
The show-stopper was her red opulent trench-coat effect for a traditional wedding or an intimate dinner date.
Simplicity is what defines these looks - as the models walked comfortably in their Converse shoes - but are in same take, the looks were breathless!
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