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Motaung vows to grow women's football as she targets sponsors

Marketing guru says commercialisation of ladies' soccer is vital

Sihle Ndebele Journalist
Jessica Motaung announces her appointment to a role at CAF in which she will work in the continental women’s football during a media briefing at Chiefs Village, Naturena.
Jessica Motaung announces her appointment to a role at CAF in which she will work in the continental women’s football during a media briefing at Chiefs Village, Naturena.
Image: Sydney Seshibedi

After being appointed to the CAF organising committee for women's football standing committee, Kaizer Chiefs marketing director Jessica Motaung is hellbent on helping in commercialising women's football by luring sponsors.

Motaung will hold the CAF role until 2024. Speaking at a media conference to confirm the appointment at Chiefs' headquarters in Naturena yesterday, Motaung outlined that her role mainly entails helping women's football generate revenues through bringing sponsors on board. The Chiefs marketing guru will be heavily involved in marketing the Africa Women's Cup of Nations that will be staged in Morocco from July 2 to July 23.

“I look forward to leveraging the resources around us, but most importantly I think the commercialisation of the space is something I can bring to the party. I look forward to the women’s Afcon which is happening in July,” said Motaung.

"As we know, women’s football is growing internationally. We’ve seen record numbers in events and the commitments by Fifa and CAF is to make sure that they’ve set up strategies that are not looking at the development of the game but also the commercialisation of the game by attracting more sponsors, that's where I fit in.”

Motaung also maintained plans are afoot for Amakhosi to establish a women's side, vowing they'll make an announcement in the next few coming months. Sowetan has since established that Chiefs aim to adopt one of the Sasol League teams instead of starting a women's outfit from scratch.

Meanwhile, Motaung wasn't keen to be drawn into the coaching situation at the club as it's not yet clear if interim mentor Arthur Zwane will be given the job on full-time basis. "We continue to apply our mind on the coaching situation. And well done to the team on the win yesterday [against Marumo Gallants]. We’ll finish the season off and obviously make the announcement in due course,'' said Motaung. 

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