Mamelodi Sundowns owner Dr Patrice Motsepe was appointed as Confederation of African Football (Caf) president in the organisation’s elective congress in Rabat‚ Morocco on Friday.

He is going to have his hands full as he takes over an organisation that has been riddled with corruption‚ poor governance‚ lack of transparency and financial inadequacy. The South African billionaire mining magnate will be expected to turn around the long-ailing continental ruling body.

TimesLIVE has identified five burning issues in Caf and African football that Motsepe must address as soon as possible‚ as his priorities:

1. TV Rights

For many years‚ the rights to broadcast marquee tournaments like the Africa Cup of Nations‚ Caf Champions League and Confederation Cup were held by European companies. Those companies often made it difficult for African broadcasters to afford sub-licensing and as a result most people have not been able to watch those tournaments in recent years.

As things stand now‚ the majority of football fans in South Africans can’t watch Mamelodi Sundowns‚ Kaizer Chiefs and Orlando Pirates on television because their matches are only available on streaming platforms‚ which is not easily accessible to majority of people. This is disastrous to Caf as it affects sponsorship and consequently income revenue value too.

Speedily resolving Caf's broadcast issues‚ which have denied millions access to especially Champions League and Confed cup games on TV‚ will earn Motsepe popularity across the continent and send a message to the doubters of the Caf outsider that his intentions are clear and honourable.

2. Good Governance

Over the years‚ Caf has stumbled from one controversy to another with leaders often accused of wrongful business practises when negotiating big contracts that were supposed to benefit African football. Nepotism has raised its ugly head.

One of the major things that Motsepe‚ who is a successful businessman‚ must work on is to repair the damaged image and reputation of the organisation. If African football is to prosper‚ Caf must take the lead in ethical and credible leadership so that it wins back trust of the fans‚ and corporations are willing to put their financial muscle behind Caf’s competitions.

3. Expanding women’s football

Women’s football is growing at a rapid pace globally and Africa cannot afford to be left behind when it comes to growing the sport. The hugely successful Fifa Women’s World Cup in France in 2019 proved that there is huge appetite for women’s football globally.

One of Motsepe’s priorities must be to ensure that all the countries come up with concrete plans of how they are going to implement structures to develop the women’s game. He will leave an indelible legacy if during his first term of office most African countries establish professional leagues for women.

4. Sponsorship

There is no doubt that with his reputation is a successful businessman‚ Motsepe has strong connections with captains of industry who may have been put off by the lack of ethical leadership at Caf. He must use his international business connections‚ especially on the continent‚ to lure companies that will heavily invest in tournaments like the Cup of Nations‚ Champions League‚ Confederation Cup and the Women’s Champions League.

5. Invest in Youth Football

Recently‚ the Africa Cup of Nations Under-17 tournament was postponed due to Covid-19 related issues. The postponement is an indictment on the outgoing leadership at Caf as they did not explore the possibility of hosting the tournament in a secure bio-bubble‚ which is the new normal in football.

This postponement means that many promising young players have missed out on a once-in-a-lifetime opportunity of playing on the biggest stage on the continent for their age group. It is at junior tournaments like these where talented players are scouted by top clubs around the world.

Motsepe has voiced it as one of his priorities that African football‚ which has fallen behind in recent years in performance on the field‚ become world class where it matters most‚ and investment in youth football is the easiest path to such an ambition.