Sascoc names Nozipho Jafta as new CEO

15 December 2021 - 14:52
By David Isaacson

Nozipho Jafata is the new CEO of Sascoc.
Image: Supplied Nozipho Jafata is the new CEO of Sascoc.

Nozipho Jafta has been named the new CEO of the SA Sports Confederation and Olympic Committee (Sascoc).

She replaces Ravi Govender, who held the position in an acting capacity after Tubby Reddy was fired in 2017.

“We are very excited about this appointment and we believe having a permanent CEO is very critical in stabilising and turning Sascoc around,” Sascoc president Barry Hendricks said.

“We went through a very rigorous process, involving independent consultants and panel, and believe we have the right candidate for the job. She will be working very closely with us to address financial and governance issues and, most importantly, rebuild the Sascoc brand and stakeholder confidence to attract sponsors and stabilise the organisation.”

Jafta, who studied communications and psychology at Fort Hare University and business at Wits University, has more than 20 years’ experience in marketing, events and sports sponsorships and communication at senior and executive level, Sascoc said, adding she had worked on sponsorships involving the SA Football Association (Safa), Premier Soccer League (PSL), Lions Rugby Union, Super 14 rugby, Sunshine Tour, Cricket SA, Argus Cycle Tour, ATP, Comrades Marathon and the 2010 World Cup.

“She has worked for and managed big local and global brands including SAA, Vodacom, Telkom, McDonald’s, RAF, Proudly SA and Autopax.”

Hendricks said she also managed the SAA sponsorship of the Olympic and Paralympics in 2004 and 2008.

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