Beckham to conduct 'global digital book signing' event

Sportsman and UNICEF ambassador David Beckham will be part of a global book signing event in London, Hyderabad, New York and Sao Paulo on October 30.

The ex-Manchester United, Real Madrid, LA Galaxy, AC Milan and Paris Saint-Germain soccer star has a new autobiography around the corner.

Fans can apply at facebook.com/Beckham/app_608627272528736 for tickets to attend the signing in London, where Beckham will be present in the flesh, or in Brazil, the USA, or India.

The launch event will use "ground breaking technology" to enable attendees to receive "a personalized digital signature" from Beckham, and there'll be plenty of room for onlookers in Facebook's digital stands.

British sports presenter Jake Humphrey has been recruited to host a live Q&A session from within the David Beckham Facebook page's Digital Stadium app from 3pm GMT at facebook.com/Beckham.

Since his retirement from football, Beckham's public endorsements have included clothing brands Belstaff and H&M, watchmaker Breitling, Sky TV, a branded eau de toilette, and Nelson Mandela Day.

His ex-Manchester United manager, Alex Ferguson, also retired in 2013, and has "Alex Ferguson: My Autobiography" timed for this week.

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