Falling ill from caffeinated drink led to lifelong passion
Young entrepreneur turns his coffee problem into his coffee business
Being diagnosed with hypertension at the young age of 13 and then being warned to stay away from caffeinated drinks sparked a curiosity about the beverage in Mhlengi Ngcobo.
Now Ngcobo, 25, a fourth-year civil engineering student at the University of Stellenbosch, is the owner of a coffee roasting business called Coffee MM that sells coffee online using E-commerce and supplies restaurants and companies with fresh coffee.
He sources his raw coffee from smallholder farmers in SA and other countries on the continent.
Ngcobo’s business was recently named the business with the most potential at the Small Business Academy (SBA) programme, which is sponsored by Stellenbosch University.
Talking about his unlikely route to starting his coffee business, he said: “I was playing with my friends after school when I suddenly experienced a severe headache, feeling dizzy and tired. I was rushed to hospital and my blood pressure was 188/125, far above the normal reading of 120/60.”
He said the doctors struggled to find the cause of his blood pressure and he was told he had only10 months left to live.
“One doctor suggested that I stop drinking caffeinated beverages, and that was just a foreign language to me. I did not know what he was talking about. However, I made it a point to get more knowledge about caffeinated beverages,” Ngcobo says.
He says his love for coffee deepened at university when his class was given a project to choose a business they would specialise in.
“I chose a project of running a coffee roaster and in 2017, I launched my coffee business. At the time I was under the impression that everyone drinks coffee and the business was going to do well. However, I only managed to sell one bag of coffee to a family member. I had to go back to the drawing board and understand what the company needs.”
Ngcobo said he did more research and also focused on improving his marketing. He said things were difficult as he only had a bicycle and a grinder, which he bought for R150.
“I would cycle 400km a week to make deliveries to my customers. I also had to sell some of the things I had. For instance, I had two laptops and I sold one so as to buy a bigger machine to grind. My studies were funded by the National Student Financial Aid Scheme and I would sell my voucher to other students so as to save money.”
Ngcobo said even though he has a motorbike and some of the machinery he needs, he is still using very small machines.
Last year, he got funding from National Youth Development Agency to buy machines for processing.
He is now focusing on getting a bigger roasting facility that will allow him to offer training to interested individuals, especially black women.