Gender-neutral and versatile, the Yay Abe x H&M collection comprises nine casual basics in various colourways and sizes spanning from XS to XL. This includes hoodies, zipped hoodies, sweaters, short and long sleeve t-shirts, joggers, shorts and bucket hats made from “more sustainably sourced” materials such as 100% in-conversion cotton.

The colour palette is clean and modern featuring a selection of faded pastels (think pistachio, sky blue and stone) as well as grey mélange, off-black and white.

Abrahams says the chance to collaborate with H&M is something that had long been on his bucket list. “This opportunity is very important; it creates access and representation. I think representation is so important in today’s climate. I’m forever grateful and I hope that my face being shown and celebrated directly inspires other young people of colour to chase their dreams and to just do their thing.”

Caroline Nelson, country manager for H&M SA, says: “H&M’s previous local partnerships with Mantsho and Neimil have proven that supporting South African creatives and empowering them will build and develop their brand further, which is why we are so excited to see this collaboration with Yay Abe come to life.

“We are also very proud to have worked with a local screen-printing supplier on this collection to further support local business.”

The Yay Abe x H&M collection drops on June 2. It will be available at H&M stores in the V&A Waterfront and Canal Walk in Cape Town, Sandton City and Menlyn Park in Gauteng, and Gateway Theatre of Shopping in Durban.

This article was paid for by H&M.