The 33-year-old explains that his moniker stems from the hustling spirit that he was known for in high school. He would sell any and everything just to make some money.
As a young teen from Daveyton, Ekurhuleni, Da Kurk’s ear for music was highly influenced by his grandmother who owned a tavern. While he’d spend most of his weekends there, the music producer recalls the likes of Brenda Fassie, Luther Vandross, Whitney Huston and many more being his first exposure to music composition, melodies and beats.
“My grandmother was good at curating music for her customers. When you’re there at her tavern, you were guaranteed a great time. Seeing the people so happy to enjoy the music on her playlist made me want to do the same as well.
“I was also influenced by my dad who was a huge collector of international music that he used to play at home,” he explained.
While most of his childhood friends chose to entertain themselves with negative things around his neighbourhood, Da Kurk resorted to honing his musical skills, which helped him get his foot out of the place he was brought up and landing him on the international market sharing stages with big names like Black Coffee.
His keen sense for music positioned him in the right place to become one of the torch bearers to push South African pop culture, be it fashion, music, or latest trends to his best ability on platforms exposed to him.
“Getting your name out there isn’t easy. You sometimes feel unappreciated or not given your flowers but, like amapiano, people will eventually get to know and recognise my name."
In the documentary, viewers will get to see the major milestones the genre has made so far. They’ll also get to see their favourite artists open the lid on being at the forefront of such a global sound and the impact it has made on their careers.
“I was approached by Kevyah Cardoso from BBC about a year ago about the concept of the documentary. She wanted to pitch it to her team but she first wanted to see whether I’d be on board.
"I agreed and after a few backs and forth, we produced raw and detailed content that will help document a vital part of South African music history,” he concludes.