"Beauty is in the eye of the beholder" as said by author Margaret Wolfe Hungerford. The meaning of beauty can differ in a number of ways, and means different things to different people.

In an age where digital distortion and extensive photo-shopping has somewhat distorted the idea of attainable beauty, personal care brand Dove has come up with a campaign to stop digital distortion by way of the No Digital Distortion Mark Movement to reinforce its stance as a brand that ensures beauty confidence.

Senior Public Relations Manager, from Unilever beauty and personal care for Africa- Sphelele Mjadu, says that authentically African beauty should be celebrated.

“We’ve also chosen to partner with real South African women who represent the Dove brand and have consistently advocated for body positivity through real beauty stories, something they have continued to do more aggressively over the last couple of months.” she says. 

Tv and radio personality Hulisani Ravele, popular stylist Kwena Baloyi and actress and cultural activist Sthandiwe Kgoroge gave us their take on what beauty means to them.