Beyonce is known for championing other black creatives and she did just that with her choice of photographer. Tyler Mitchell (23), who has worked with designer brands like Marc Jacobs and Givenchy, will be the first black photographer to shoot a Vogue cover in the magazine’s 126-year history.
This is a win for Bey and for black empowerment, but not for US Vogue. Being a big player in the media industry it’s disappointing to know that, in over a century, they’ve never hired a black photographer for a cover shoot before. And that, if it wasn't for Beyonce, perhaps they still wouldn't have.
That it's finally happening is an important fashion milestone.
“I think it will make an impact. Someone is breaking a barrier,” says visual artist Jamal Nxedlana of Joburg collective The Bubblegum Club, whose work will be shown alongside Mitchell’s in an upcoming group photography exhibit in New York.
He adds: “TimesLIVE in South Africa is doing a story on it, so this is big … Beyonce made it happen. If you look at South Africa, we do have our own issues that need to be spoken about: how many covers of major magazines have been reflected by black creatives? That needs to change.”