Author Jay Baer once said: “Content is fire. Social media is gasoline.” Whatever message we share or communicate on social media will spread to various areas and reach different audiences instantly.

As a result, we should not underestimate the incredible power of what we post on social media as it has the ability to influence opinions. As SA is still reeling from the shocking events that engulfed certain parts of the country, where businesses were looted and infrastructure was torched, let us understand that the flames of this unfortunate fire were partly fuelled by various social media platforms.

We have seen people on social media openly condoning the unfortunate behaviour, encouraging the looting and burning down of buildings to continue, and that did happen. Videos and images of looters were shared on social media, with others singing praises for what was transpiring in our country.

Noteworthy people in the form of politicians, influencers and celebrities gave their own opinions, which were definitely well received by those who look up to them. Some were urging looters to continue with their deeds, while others threatened to join the mob in the streets to protest against the deployment of soldiers to quell the mayhem.

Negative messages were spread and gained popularity. Social media has the ability to disseminate information in an instant, which is sometimes a good thing.

But the problem begins when such information is inciteful, divisive and encourages violence and lawlessness. We have an opportunity to use social media to plead for peace and harmony and to encourage people to uphold the principles of ubuntu.

May we all strive to use social media to foster togetherness, responsibility and order, thus saving our society from moral decay.

Malphia Honwane, Gottenburg eManyeleti