To survive 2022, you’ve got to keep bleeding

Businesses must adapt to changing markets

15 December 2021 - 08:00
By Allon Raiz

I often meet small business owners and entrepreneurs who, from the outside, are thriving. Their businesses are growing. They’ve found a set of products or services that are really taking off. Life is moonshine and roses. What they don’t realise is that this is often an incredibly dangerous place to be.

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