Businesses need to find ways to keep loyal clients, entice new customers

In today’s competitive world, brand loyalty is no longer a guarantee for digital businesses. Customers are increasingly making purchases based on the experience that companies offer, rather than on the products or the prices. This means that customer experience has become a major differentiator for digital businesses.

Companies must find innovative ways to distinguish their offerings through the entire customer lifecycle, including later stages that still have untapped opportunities for engagement...

This article is free to read if you register or sign in.

If you have already registered or subscribed, please sign in to continue.



Questions or problems? Email helpdesk@sowetanlive.co.za or call 0860 52 52 00.