For SA to rebuild its tourism industry amid the ravaging effects of Covid-19, it will need a “tourism for dummies” approach – ensure the safety of tourists, have a coherent strategy and create an enabling business environment. In other words, let’s get back to basics.

There are three things SA has going for it as a tourism destination: a year-round mild climate, welcoming people and authentic cultural diversity. But there are three things that go against it: an absence of safety, a lack of coherence between all tourism role players and the unwillingness to be open for business on a global scale. ..