The unconscious driver of a business goes beyond profit

How to shift to a purpose-driven business

19 March 2021 - 07:55
By Pepe Marais

Many entrepreneurs started their businesses with a vision of making a difference in the world. They defined their purpose early on, and very often it wasn’t just about making a profit. However, as businesses mature and new leadership steps in their sense of purpose is lost and they exist purely for the bottom line (profit).

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