Clear, active communication should clarify issues
Dearth of civic activism deals blow to buy black campaign
The Buy Black Campaign week which on December 7 ends tomorrow. The jury remains out if the campaign would achieved its goal, which is to encourage black people to support local black business by spending at least R100 a day at such businesses.
It was forecast by the organisers that the campaign has the potential to generate almost R10bn for black businesses. I support the initiative, but two days into this campaign, I have not seen any significant support to black business. I have not seen any significant drop in patronage at white-owned malls...
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