×

We've got news for you.

Register on SowetanLIVE at no cost to receive newsletters, read exclusive articles & more.
Register now

‘We want models‚ not ugly old bi***es at ANN7’

Atul Gupta.
Atul Gupta.
Image: FILE PHOTO

A new book claims that Atul Gupta declared that “ugly old bi***es” would not be hired to work for ANN7.

Instead – after a number of experienced broadcasters would not join the channel because of possible damage to their reputation given the Gupta family’s links to The New Age newspaper – he decided to hire models.

This is according to Rajesh Sundarum‚ who has penned a book about having to help launch the channel in 2013.

In the weeks before the station launched‚ senior news managers had struggled to attract experienced broadcasters. But this was not a problem‚ Atul said during a meeting with Sundarum and others‚ according to the book Indentured: Behind the Scenes at Gupta TV.

For more on this story‚ please visit Times Select

A senior broadcast journalist from India, Rajesh Sundaram, who was headhunted to lead the team that launched ANN7, has written a book on his experiences working with the Gupta family. Here are six...

Would you like to comment on this article?
Register (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.